bolt AI and tech · 2 min
Apple: 'We don’t want to ship AI for AI’s sake' — CEO
flash_on In 20 seconds
AI only when it improves Apple product experience.
Ternus: "We don’t want to ship AI for AI’s sake."
Apple delayed a more advanced Siri; upgraded assistant launched this summer.
Ternus said Apple aims to provide secure products for users.
based on a report by Analytics Insight, Apple’s CEO John Ternus told Wired the company will "absolutely" leverage AI. He said AI must have a clear purpose and improve the product experience rather than exist for its own sake.
Ternus defended Apple’s pace in AI and noted a delayed, then upgraded, Siri assistant launched this summer. He emphasized product security and privacy and said Apple won’t ship AI features just to follow industry trends.
format_quoteWe don’t want to ship AI for AI’s sake.
Artificial Intelligence News & Cryptocurrency News: Latest Trends | Analytics Insight
help What is not known yet
- Which specific AI features Apple will add next?
- How Apple will split AI work between device and cloud?
- What exact privacy measures new AI features will use?
forum Frequently asked questions
What exactly did Ternus say about shipping AI?expand_more
He said, "We don’t want to ship AI for AI’s sake."
Will Apple use AI in new products?expand_more
Yes. Ternus said Apple is "absolutely going to leverage AI" in new products.
Did Apple delay Siri development?expand_more
Yes. The company delayed a more advanced Siri; an upgraded assistant launched this summer.
Is Apple taking a public AI policy stance?expand_more
There is no public information on a policy stance; Ternus said the main aim is secure products.
newspaper Read next
link Sources (1)
- Artificial Intelligence News & Cryptocurrency News: Latest Trends | Analytics Insight — Apple Reveals What It Really Wants From Artificial Intelligence
How we work: only facts that appear in the cited sources; quotes checked word for word; no opinion and no predictions. Written with the help of artificial intelligence and reviewed by automatic rules.