bolt AI and tech · 2 min
Lionel Messi starred in an OpenAI World Cup ad — and more celebs follow
flash_on In 20 seconds
Lionel Messi ran an OpenAI World Cup ad campaign.
Charles Porch recruited A-listers for OpenAI after 15 years at Instagram.
Only top people in Hollywood are working; the next tier faces fewer jobs.
Obscene capital and opulent spending attract celebrity attention and payouts.
based on a report by Futurism, celebrities from Lionel Messi to Gwyneth Paltrow have taken on AI endorsements. OpenAI hired Charles Porch, ex-Instagram relationships person, to bring A-list stars to ChatGPT.
Futurism says many are drawn by a concerted, moneyed push and Hollywood's shrinking job market. AI can provide a serviceable creative substitute, and lavish tech spending lures talent and attention.
format_quoteRight now in Hollywood, only the top people are working,
Futurism
help What is not known yet
- Exact payouts to each celebrity are not reported.
- Which other celebrities have signed deals beyond named examples.
- Long-term contract terms and exclusivity details.
forum Frequently asked questions
Did Lionel Messi really promote OpenAI?expand_more
Yes. Messi ran an OpenAI ad campaign tied to the World Cup, per Futurism.
Who brought celebrities to OpenAI?expand_more
Charles Porch, an ex-Instagram relationships person, was hired by Sam Altman to recruit stars.
Why are so many celebs endorsing AI?expand_more
Futurism reports a concerted, moneyed push by AI firms and Hollywood’s shrinking job market.
Is AI threatening creative jobs?expand_more
The report says AI can provide a serviceable substitute and is contributing to fewer jobs in creative industries.
newspaper Read next
link Sources (1)
- Futurism — There's a Dark Reason So Many Celebrities Are Subjugating Themselves to AI
How we work: only facts that appear in the cited sources; quotes checked word for word; no opinion and no predictions. Written with the help of artificial intelligence and reviewed by automatic rules.